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Picture of Chris Pritchard

Chris Pritchard

Dealer Principal

As Dealer Principal at Adams Morey Ltd., I oversee the operations of 7 DAF truck sales and service dealerships, 1 Fiat LCV sales location, 2 Stellantis service centers (Peugeot, Vauxhall, Citroën, Fiat), and 3 dedicated TRP parts stores across the South of England.

With a strong focus on customer-first strategies, I lead a team of talented professionals to deliver exceptional service, drive commercial performance, and continuously improve operational efficiency. I am passionate about creating a culture of trust, empowerment, and open communication, enabling my teams to thrive and reach their full potential.

My leadership style is grounded in empathy, collaboration, and a commitment to continuous improvement, ensuring that every decision and strategy contributes to long-term success.


About Greenhous Commercials

Part of the Greenhous Group formed in 1912, one of the UK's largest privately-owned automotive businesses, Greenhous are DAF dealers for the West Midlands and Shropshire regions, with locations in Wolverhampton, Birmingham, Shrewsbury, Telford and Tamworth, with a dedicated PDI Centre in Featherstone.

The Greenhous Group also incorporates the DAF dealer businesses Adams Morey and North West Trucks, making Greenhous one of the largest dealer groups in the DF UK network.

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